I finally did it. I went from red to blonde in only one day. I took about 5 - 6 hours though but my hair did really well with the bleach and it wasn't as hard to take the red as i would of thought. I might go more platinum around September but for now i like how it is. I'm glad i finally did it, and i can see myself keeping this color for a long time. As for the price of keeping up with it, I only payed $50 for this because i got it done at a school, I would of had to pay $200 if i went to a salon and it would of looked just as good..